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Adsense - How To SucceedBackground
In simple terms, AdSense is a program run by
Google in which advertisements are placed on websites. The owners of
websites can elect to join this program with the object of adding
advertisements in the form of text, images, and even video onto their
sites. The whole process is free and is run entirely by Google. Revenue
is generated on either a pay-per-click or pay-per-impression basis.
Overview
Google
studies the website content, looks at which part of the country the
user resides, and considers a number of other factors in order to
determine which advertisements are most suitable. By way of Google's
own Adwords system, it is possible to place paid advertisements which
are targeted in much the same way as Adsense. Previously, a
common method of internet advertising was by the use of banners, which
consist of inserting an advertisement into the web page in the form of
a GIF or JPEG image, JavaScript program or multimedia object employing
technologies such as, Java, Shockwave or Flash. However, AdSense has
taken the lead over banners since this type of advertising is less
intrusive, and the content of the advertisements is often more relevant
to the website. AdSense uses a code, based on JavaScript, in
order to position the advertisements onto the website of the registered
user. As soon as the advertisements are added to the participating
website, AdSense will display advertisements that are focused on non
profit organisations, such as charitable causes, until the website has
been crawled. Crawling or spidering is used by search engines as
a means of creating a copy of all the visited pages. Other uses for
crawlers include automating certain necessary tasks on a website, such
as determining if there are any broken links or whether the HTML code
needs validating. A Googlebot is a search bot, or automated script,
used by Google to collect information from the internet to build a
searchable index for the Google search engine. Many websites
use AdSense in order to generate income form the content of the site.
One of the great benefits of AdSense has been the fact that small
websites that do not have the resources for developing advertising
sales programs are still able to generate advertising revenue. In
order to fill a website with advertisements that are related to the
nature of its content, a brief script is added to the websites' pages.
Websites that contain a wealth of relevant content have been very
successful with AdSense since it is the content that is a principal
determinate. There are a number of ways in which Adsense revenue can be maximised, some of which include the following: Use
is made of a wide range of techniques to maximise web traffic, which is
determined by the number of visitors to the website and the number of
pages they visit. Sites closely observe the movement of traffic to see
which parts or pages of their site are popular. They also look for
trends in viewing characteristics in order to closely define the
traffic they are receiving. Ensure that valuable content is
added to the websites which in turn will attract AdSense advertisements
that generate income when they are clicked by the viewers of the site. The
text used on websites and the style of the narrative should be such as
to encourage visitors to click on advertisements. It must be remembered
that a typical visitor may only view a particular site for only a few
seconds before moving on, so instant impact by the content is
essential. The income available by way of AdSense is generated
solely by the AdWords program. The advertiser submits a sealed bid for
the advertisement. When a visitor clicks on an advertisement, the
advertiser only pays a monetary equivalent of slightly more than the
second-highest bid.
Adsense - How To Succeed
Peter Radford writes Articles with Websites on a wide range of subjects. Adsense Articles cover History, Versions, How It Works, Income. Website has many more. View his Website at: adsense-how-to-succeed.com View his Blog at: adsense-how-to-succeed.blogspot.com |
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