Create Your Message with Email Marketing
It is a well known fact that email is one of the
most popular methods of communication in the modern world. It is
instantaneous, requires no paper or postage and can send a message with
only the smallest amount of effort. These are the main reasons that
advertisers and marketers love to use email.
Email marketing is a powerful tool in the hands of
a business professional or other organization because it provides
crucial information to a much targeted audience. This saves time, money
and a great deal of effort on the part of the marketers involved. How
is that?
Prior to the advent of the Internet a marketing
firm or group would have to craft a very clear message for any
marketing campaigns or advertising they planned. They would then have
to craft a set of different approaches to getting their message to as
many people as possible. This could include everything from radio ads
and billboards to newspaper ads and direct mail pieces. The results
were usually hard to track and the entire program usually very costly,
but it was the only known approach to spreading the word about a
business, service or organization.
Today, the same sort of contact can be made
through email marketing. Because over ninety percent of Internet users
have an email account, marketers can actually reach more people than
ever before. They can also eliminate many traditional steps from the
marketing process, steps such as the printing, mailing, processing and
analyzing of direct mail campaigns because they can use email marketing
services.
Email marketing services are a dream come true to
advertising firms and professional marketers. They allow a company to
manage all of their data from a single, reliable location. This is how
it works: let’s say the Bauble Company needs to let their existing
customers know about their latest product. They have all of their
contact information including mailing and email addresses in their
computer system. They take this list and transfer it electronically to
their email marketing service account. From this list they know who
will be interested in the product and who might be interested in the
same merchandise. The email marketing service tools will actually allow
them to send different emails to these two distinct groups, and then
track the results.
How is that? Using templates provided by the email
marketing service, the marketing firm creates a custom email to those
who will definitely be interested in the new bauble. They embed a link
to their website’s page that explains the product and the email
marketing service tracks this data. At the end of the month the
marketer will want to know who used the link to look at the new gadget
and who went on to purchase it. This can be used to measure the effects
of the marketing campaign and even determine the total cost of their
efforts.
Clearly, email marketing can create a distinct
message to a specific group of people or customers as an effective way
of getting great results.
