How to Generate Leads for Your Network Marketing Business

Turning prospects into customers in the network marketing business is key for financial success. Finding hot leads for new business is a major component of network marketing, not only for customers, but for building up your downline of distributors. There are many ways to generate leads for your network marketing business and you should employ several avenues to get the best results.

Oftentimes, the network marketing company will initially provide you with leads of customers interested in the product or people interested in becoming distributors. These leads can be valuable when you are starting out and want to make sales right away. These are qualified leads and have usually come in from a customer inquiry or through a website. These are not cold leads by any means, but leads of people who are either interested in buying the product or service or becoming distributors. When you are first starting out, they can be very helpful in getting you set up to make sales and start building your downline.

Because network marketing success hinges on building a network of customers and distributors, it is a good idea to use word of mouth advertising amongst your friends, family and business colleagues. Word of mouth advertising is free, and building upon an existing network of friends and colleagues can be an easy way for you to get leads. If they are not interested in your product or service, they may know someone who is. Plus, if someone you know sees that you are serious about your network marketing business and sees some of the success that you have achieved, they may become interested in becoming a distributor themselves and you can add them to your downline.

The Internet is also a great resource for generating leads for your network marketing business. Ideally, your business will have its own website that features links to the products and services you offer, as well as links for people who are interested in becoming distributors. An online presence allows you to collect data from interested parties and gives you a lead list you can work off of. If people take the time to fill out an online form and give you their information, this shows that they are open to receiving a sales call to learn more about the products or how to get involved in the network marketing business.

There are also lead generation companies that will sell you a list of people who are either interested in the product or service you have to offer, have purchased similar products or services in the past, or are people who have expressed interest in starting their own network marketing business. An investment in a lead list can pay off with big dividends by expanding your customer base and potentially building up your downline.