Online Campaign - 6 Tips to Execute a Winning Email Campaign

Deliverability

Deliverability is the prime concern in an email marketing campaign. Sometimes, legitimate mails are blocked as spam and are not delivered. There are a few things that you must do to ensure good deliverability. Firstly, select a proven email vendor to roll out your online campaign. Check if they are on the blacklist of ISPs. In order to ensure maximum deliverability, it is better to send a welcome message with an option to opt out of your campaigns.

CAN-SPAM Compliance

You should abide by CAN-SPAM rules. Go for double opt-in subscription, so that your subscribers ratify their request to be a part of your email newsletters. Never add records to your list without their permission. Spare adding them manually even if you have permission and also avoid pre-checked subscription boxes.
The process of unsubscribing from your email newsletter should be easy and convenient. Make it a one-click unsubscription process with a unique address in your Online Campaign.

HTML and Plain-Text Versions

Send both versions to your subscribers-HTML and plain text. HTML versions are good to look at and get better click-through rates. However, some recipients might prefer plain-text versions. Their email client configuration may not allow them to see HTML emails. Again, HTML emails generate certain security problems.

Fields in Your Emails

The "˜From' and "˜Subject' fields in your emails are crucial for generating better open rates. Your "˜From' field should be consistent. You have to choose one name, be it company name or personal name. If you change your "˜From' field, your open rates can go down. Your subject line should be short and catchy to stand out in the clutter of marketing emails in the inbox.

Personalization & Segmentation

Personalization helps in generating better open rates. Your recipients feel special when you include their first names in subject lines or address them by their first names. Personalization is also very fruitful when used in editor's welcome message or in articles.

Segment your records in to various categories. You can craft a different email message for a new customer and another for an old one. Best way of segmenting is to include several additional fields at the sign-up process. But, make sure that you don't make it too long.

Timing

Timing of your email campaigns is very crucial for good results. Tuesdays and Thursdays are considered as the best days for sending mails. After a proper weekend, Monday remains the best day for some consultation with the boss about weekly plans and tasks. Friday, being the day before weekend, is not considered as a good day for sending your mails.

Email marketing is the proven medium in online campaign from all sized business whether it a small, medium or large sized businesses, email can do wonders for online campaign.