The 4 Minute Extra Mile

May 6, 1954: A 25-year old medical student broke the unbreakable four-minute mile. Prior to him no one had ever broken the four-minute mile, in centuries, in millennium of trying. It was considered impossible and according to physicians of the time, dangerous to the health of anybody who even attempted it.

Roger Bannister established a new world record. But he did more than that, he changed history. He changed what was possible and doable. Two and a half years later 16 runners had logged the sub four-minute mile.

Do you think it happened by accident? You and I are interested in success, in extraordinary achievement. Bannister was studying the brain and achievement he was studying neurosurgery. He had some insights and he applied them to himself.

We’ve chosen the title of this wealth building inspirational series The Four Minute Extra Mile to give credit to what Bannister knew and what he did. The philosophy of The New Think and Grow Rich, which guides our work, is not about instant, effortless riches. It promulgates the law of cause and effect.

The fortunate thing is, sure, it takes intention, dedication, focus, and effort, but it takes so little extra effort. Little things intentionally done can have huge, compounding effects. Roger Bannister packed a grueling 30-minute workout in his busy pre-med schedule using part of his lunch hour to practice every day.

Adopt the same training regiment that led Roger Bannister to victory and to fame. Adopt the same training regimen that defied and defined history. Short, focused, regular, intense training sessions.

Bannister bettered the four-minute mark with 3:59:04. That is our commitment to you, everyday, audio, or video that betters the four-minute mark.

That means you can go the extra mile in less than four minutes of daily dedication.

I make you three promises. One you’ll get a daily audio or video message under four minutes in length. Two, the message will be in synch with, inspired by The New Think and Grow Rich philosophy. And three, you will make money.

This is the extra mile by which you distance yourself far, far ahead of your competitors. If you’re serious at excelling you must go the extra mile, it’s the price of success.

Is victory worth the price?

The effort was gargantuan. When Bannister crossed the finish line he sagged toward the ground. The official sprung over and held up the seemingly lifeless Bannister. The crowd went hushed. The time was announced “Three…”, pandemonium broke loose. The rest was drowned out by cheers!

The crowd roared towards Bannister. Life sprung afresh. Bannister embraced his companions and trotted a glorious victory lap.