| |
The Advantages Of Newsletter Printing Over The Electronic KindA lot of businesses have been shifting to digital advertisements these
days. Today you will find electronic newsletters, online brochures,
webpage catalogs and electronic greeting cards common place. This does
not mean however that you should shift your whole business ideology to
Internet based publishing content. You do not have to dump that
newsletter printing budget, or throw away your trifold brochures.
Actual printed mediums still have their place in this electronic world.
Case in point, we have the example of newsletter printing. A
lot of websites these days offer subscriptions for their electronic
newsletters. They see it as a cheap alternative to printing newsletters
in “real life”. Also, with the distribution ability of the speed of
light it seems like a win-win situation. However, there are a lot of
disadvantages to electronic newsletters that actual newsletter printing
solves and improves upon. These advantages are always well worth the
money invested in printing them. If you are unconvinced, then here are
some of the advantages of newsletter printing over the electronic kind.
The first and most obvious advantage is that printed newsletters do not
require special equipment to be read. Unlike “e-newsletters” that need
to have a computer and an Internet connection, normal newsletters can
be read immediately when given to you. You can read it at any time and
at any place. No power or electricity required no wires and no worries. With that in mind, we come to the next advantage of newsletter printing.
Printed newsletters do not strain the eyes. Reading on a computer
screen is significantly harder on the eyes than reading the printed
kind of text. This is can be caused by the differing frame rates or
refresh rates, the small doses of radiation and the actual glowing of
the screen. Newsletters do not have these pitfalls. All you need to
worry about them is some decent lighting. Next, a newsletter
cannot be considered as “Spam” unlike e-newsletters. As you may have
experienced, Spam is already a part of our daily emails no matter how
expertly designed our filters are. A lot of e-newsletters get tagged
for Spam and most people would not bother to read them. With newsletter
printing, this will not happen. When you give those real newsletters
out, people will read them since it has some “real” news and they would
not ever consider it as some junk mail. Lastly, newsletters can
cater to every demographic out there. Electronic newsletters suffer
from a very serious demographic hole in their distribution. They can
only reach people who use the Internet regularly. Now, of course a lot
of people use the Internet, but there are still some people out there
who only casually use it. This market cannot be tapped efficiently by
any kind of published electronic material. With newsletter printing,
you reach everyone that can read. That is right everyone. No holes for
your potential markets there. Hopefully that convinces you that
not all published materials today should be electronic. Printed mediums
still have their uses, and will continue to exist for many years. So do
not dump your newsletter printing investment. Push on and use this
classic “tried and true” method for your business. For comments and inquiries about the article visit: Trifold Brochures, Newsletter Printing
|
|
