The Benefits of Email Tracking With an Email Marketing Service

These days, more and more business owners are starting to see the benefits of using an email marketing service.  From customized message templates that utilize your company logo and a personalized message to send a professional  looking email to customizable mailing lists that send messages only to customers with a history of ordering the product types listed within the message, these services are easily tailored to meet your specific needs, making them suitable for most businesses.  Perhaps one of the best features of email marketing services, however, is the ability to track each email from start to finish.

Email tracking is a very beneficial feature for many reasons.   It helps you determine which emails were successfully delivered and which were rejected by their ISP.  In addition, the tracking service will also provide you the code and reason for the rejection.  This will help you know if the message bounced due to an invalid email, a closed account, a server timeout, or another reason.  This can help you keep your mailing list updated and keep you from paying to send emails that are not being delivered.

Another benefit of email tracking is knowing who is opening each message.  Email tracking will let you know who opened a message and who deleted it without opening it.  This will provide valuable information for a number of reasons.  In addition to showing you what customers continually ignore or delete messages, it also shows you what subject lines result in the most opened emails.  This can help you better title your messages to ensure that more of them get opened and read.

The tracking aspect of email marketing services also lets you know who clicks the links in your messages.  This can further help you to understand what is most successful about your messages and what customers are fully reading the messages and interested in the products or services advertised therein.  The rate of clicked messages will help you understand the rise in sales of products advertised in your messages.

Your tracking ability also shows you who forwards your emails.  Forwarding of messages shows that you have a product that is appealing to customers.  Your tracking program allows you to also see who clicks the links and forwarded messages, further helping you to track the success of each message and helping you to create a messaging formula that will be the most successful for your business.

There are many reasons why it is recommended to use an email marketing service, from cheaper advertising per person to a higher success rate.  Perhaps the best reason of all, however, is the ability to track each message.  Knowing how many messages were opened and how each message performed in regards to increasing sales is very beneficial to any business.  In all, email tracking is only one part of a marketing package, but when combined with the other aspects that are also included, it is part of perhaps the most valuable marketing tool available.